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Uncle Matt's 'Brain Freeze' Baseball Cap

Uncle Matt's 'Brain Freeze' Baseball Cap

Served up in a unique Uncle Matt's Brain Freeze Ice Cream Tub

£59.99
£59.99
Sale Sold out
Incl. VAT
  • FREE UK Standard Delivery
  • 10% Profits donated to the Hub of Hope
  • Plastic Free Delivery
Color: Olive

In stock

Introducing the Uncle Matt’s ‘Brain Freeze’ cap, where classic design meets a powerful message. On the outside, it’s clean, sleek, and timeless—just like the polished image we often show the world. But flip it inside, and you’ll discover the exclusive ‘Brain Freeze’ pattern, featuring burnt-out brains, depleted batteries, and fuel gauges on empty. It’s a bold reminder that while we might say, “I’m fine,” the inside often tells a different story.

This cap is designed for comfort and durability, made from the best recycled materials that look great and stand the test of time. The structured fit and adjustable strap ensure it’s as functional as it is stylish, ready for everyday wear. But it’s more than just an accessory—it’s a conversation starter about mental health, especially for those who find it hard to talk. Every cap sold supports our mission to normalise mental health struggles, particularly among men, with 10% of profits going to Chasing The Stigma and their Hub of Hope.

Why Ice Cream Tubs?

At Uncle Matt’s, we serve our caps in ice cream tubs as a nod to the brain freeze moments life throws at us—those sudden, overwhelming times when stress and anxiety hit hard. Just like a brain freeze from ice cream, these moments can catch us off guard, and we want to turn them into a reason to pause, talk, and find support.

Features

Ergonomic Dome Optimisation (that’s a high-tech way of saying it fits your head perfectly).

Precision-Fit Adjustment System (that’s fancy for “adjustable strap”).

Revolutionary Head-Comfort Algorithms (because comfort is science, right?).

Multi-Angle Brim Technology (because you can wear it forward, backward, or sideways).

Patented ‘iShade’ Innovation (designed to protect your eyes from the sun’s harmful rays—because you deserve high-tech shade).

Dynamic Shape Retention (translation: it won’t get floppy).

Exclusive Brain Freeze pattern on the interior, symbolizing inner struggles.

Packaged in a unique ice cream tub, a reminder to pause and cool down.

10% of profits donated to Chasing the Stigma and the Hub of Hope.

Versatile, timeless style perfect for everyday wear.

Conversation starter that helps raise awareness for mental health.

Materials

Outer: 100% Recycled Polyester

Visor: 100% Recycled Plastic

Internal printed lining: 100% Recycled Polyester

Internal Sweatband: 100% Recycled Polyester

Taping: 100% Recycled Polyester

Patch: Silicon

Buckle: Stainless Steel

Size Guide

One size fits most! With an adjustable strap, Uncle Matt’s caps are designed to give you a comfortable, custom fit. Simply adjust the strap to find your perfect fit, whether you’re wearing it snug or a bit looser.

Delivery

UK Delivery Options

Standard Delivery (Free): Free standard delivery on every order, so you can keep your cash for more caps.

Next Working Day Delivery (£5.99): Need it, like, now? We’ve got you covered with next working day delivery for £5.99. Just place your order by 1pm, and your cap will be with you in no time.

International Shipping

Flat Rate International (£20): No matter where you are in the world, we’ll send it your way with flat-rate shipping for £20. Whether you’re cap-wearing in California or repping us in Rome, we’ll make sure it gets there safe and sound.

Find out more >

Returns

Hassle-Free Returns: Not quite the perfect fit? No worries! You have 28 days to send it back in its original condition (yes, including the ice cream tub). And the best part? Returns are free—within reason, of course. Just drop us a line at talk@unclemattshats.com to get started.

Find out more >

View full details

Every Brain Freeze hat comes served in a custom hat box disguised as an ice cream tub — keeping your hat (and your head) cool from the start.

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Humble brag, but these caps are next-level...

  • Made from 100% recycled polyester

    Our caps use recycled polyester (rPET), made from repurposed plastic bottles. This eco-friendly material reduces reliance on fossil fuels and ensures resources are used to their full potential. Unlike cotton, rPET won’t fade or lose quality under the sun, boosting durability and cutting down on waste.

  • ReTraze recycled visor

    Our visors are made using ReTraze, a material crafted from 100% recycled fishing nets collected from the ocean. These discarded nets are transformed into durable visors, giving new life to what would otherwise be harmful ocean debris. By choosing ReTraze, we’re not only reducing plastic waste but also supporting initiatives that work directly with fishermen, small businesses, and environmental groups to clean up our oceans.

  • Recycled interior pattern

    Our Brain Freeze interior pattern doesn’t just add style and meaning—it’s made from recycled polyester, giving a second life to discarded materials. By repurposing plastic waste, we’re not only reducing our environmental impact but also reinforcing our mission: building a brand with purpose, from the inside out.

  • Recycled taping, sweatband & buckram

    We use recycled polyester buckram for the front panel, giving each cap its structured shape without relying on new resources. Inside, you’ll find recycled polyester taping and a sweatband that add comfort and durability while reducing our environmental footprint. By choosing recycled materials throughout, we’re keeping waste out of landfills and creating caps that not only look great but are made to last.

  • Built to last, made to matter

    Every Uncle Matt’s cap is finished with a custom silicone patch on the back, stamped with our ‘Headline’ logo—a small but meaningful nod to who we are and what we’re here for. Paired with a sturdy stainless steel adjustable buckle, it offers a fit that feels just right and a look that’s effortlessly cool.

  • Wear all day, feel just right

    These hats are built for comfort. With a flexible fit and breathable materials, they sit just right—no squeezing, no fuss. Adjust it to your liking and enjoy a cap that’s ready for all-day wear or quick outings. Simple, comfortable, and ready to go wherever your head takes you.

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So, what’s with the squiggly line? 

We call it the 'headline' logo... 'cause it represents your head

Sure, it says “UM” for Uncle Matt, but there’s more to it than that. See those ups and downs? That’s a nod to the rollercoaster that is mental health—sometimes up, sometimes down, and never quite a straight line. Our logo’s here to remind you that it’s all part of the journey, and whatever the state of your “graph,” we’re in this together.

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Business on the outside, feels on the inside.

Our caps may look classic, clean, and sharp—but inside, it’s a different game. That’s where the feels live. With our Brain Freeze design tucked beneath, we’re here to remind you that everyone’s got something going on inside, no matter how polished they look.

Cool caps. Cooler packaging.

At Uncle Matt’s, we serve our caps in ice cream tubs because life’s tough moments can hit like a brain freeze—sudden and overwhelming. Our Brain Freeze pattern represents those times when stress or anxiety takes over. The packaging reminds you to pause, breathe, and cool down. Unwrap your cap, wear it with pride, and remember—you’re never alone.

Caps with a cause.

We’re not just about cool caps (though, trust us, we’re really committed to cool caps). That’s why 10% of our profits go to Chasing the Stigma and the Hub of Hope, making sure mental health support is accessible to everyone. We’re also running our own events to raise awareness and spark important conversations. Because it’s not just about what you wear—it’s about the community we build and the hope we share.