So, here’s the deal—Uncle Matt’s is named after my brother, Matt. He was the guy who always had a baseball cap on, no matter what he was up to. In fact, Matt would buy caps for my kids, and we started calling them “Uncle Matt’s hats.” It became his little thing with his niece and nephew.
But behind that cap, Matt was dealing with struggles most people didn’t see. He had his battles with mental health, but like a lot of men, he didn’t talk about it much. In 2020, Matt lost that battle, and it turned my world upside down. At his funeral, his favourite cap was placed on his coffin, my wife wrote a poem about one of his hats, and his caps were eventually shared among our family as mementos.
It got me thinking—there are so many men fighting the same fight in silence, whether it’s anxiety, loneliness, or depression. That’s why I started Uncle Matt’s. Yeah, we make awesome caps, but it’s really about something bigger. We’re here to start conversations about mental health—especially for those who feel like they can’t open up. It’s okay to not have it all figured out. It’s okay to ask for help. That’s not weakness—it’s just being human.
So, while Matt is the reason this brand exists, it’s about more than him. He represents the thousands of people struggling silently. We’re here to make sure no one feels like they have to go through it alone.
Join us...
You don’t have to buy a cap to be part of the Uncle Matt’s community (although, let’s be honest, that’d be pretty cool).
There are so many ways to get involved—follow us on social, come to one of our events, or sign up for our emails to stay in the loop. However you choose to join us, we’re all about building a space where it’s okay to talk about mental health and support each other.
