{"product_id":"uncle-matts-brain-freeze-beanie-hat","title":"Uncle Matt's 'Brain Freeze' Beanie Hat","description":"\u003cp class=\"p1\"\u003eIntroducing the \u003ci\u003eUncle Matt’s\u003c\/i\u003e ‘Brain Freeze’ Beanie Hat, where classic design meets a powerful message. On the outside, it’s clean, sleek, and timeless - just like the polished image we often show the world. But flip it inside, and you’ll discover the exclusive ‘Brain Freeze’ pattern, featuring burnt-out brains, depleted batteries, and fuel gauges on empty. It’s a bold reminder that while we might say, “I’m fine,” the inside often tells a different story.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis Beanie is designed for comfort and durability, made from the best recycled materials that look great and stand the test of time.  But it’s more than just an accessory - it’s a conversation starter about mental health, especially for those who find it hard to talk. Every beanie sold supports our mission to normalise mental health struggles, particularly among men, with 10% of profits going to \u003ca rel=\"noopener\" title=\"Visit the Chasing the Stigma website\" href=\"https:\/\/www.chasingthestigma.co.uk\/\" target=\"_blank\"\u003e\u003ci\u003eChasing The Stigma\u003c\/i\u003e\u003c\/a\u003e and their \u003ca rel=\"noopener\" title=\"Need help? Visit the Hub of Hope\" href=\"https:\/\/hubofhope.co.uk\/\" target=\"_blank\"\u003e\u003ci\u003eHub of Hope\u003c\/i\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Uncle Matt's Hats","offers":[{"title":"Black","offer_id":46225082384542,"sku":"UMBFBEANBLK","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"Rust","offer_id":46225086873758,"sku":"UMBFBEANRUST","price":59.99,"currency_code":"GBP","in_stock":true},{"title":"Light Grey","offer_id":46225086906526,"sku":"UMBFBEANGREY","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0617\/8544\/0414\/files\/Uncle-Matts-Brain-Freeze-Beanie-Hat-Light-Grey.jpg?v=1764007152","url":"https:\/\/unclemattshats.com\/products\/uncle-matts-brain-freeze-beanie-hat","provider":"Uncle Matt's Hats","version":"1.0","type":"link"}